The B2B buying process can be lengthy and complex, with multiple decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win percentage for businesses. However, by understanding and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the chances
Here’s What Works Today
In this hard-hitting episode on the B2B eCommerce Podcast I shared my considering why the Sales Channel no more exists, as well as other truths about contemporary B2B advertising. We discuss exactly how the acquiring journey is now completely fragmented as well as the manner in which community building can help marketing experts take back control o
Startup Marketing Interview with Mark Donnigan
In this compelling episode on the B2B eCommerce Podcast I shared my considering why the Sales Funnel no longer exists, as well as various other truths regarding contemporary B2B advertising. We discuss just how the acquiring journey is now entirely fragmented as well as the manner in which area structure can assist marketing experts retake control